Taking a Mix-Media Approach, we developed the Album Artwork for then released track - “ Breakfast in Bed “.
We were able to work across different mediums and experiment to match the sonic palette of the track, taking hints from the track and bringing the visual cues to life.
A stripped down version of the artwork became the visualiser for the track during its initial stage of the release.
Spanning over 5 lushful tracks, We worked closely with Mehar Bedi to bring her sound to life. These unapologetic tracks with the album titled as “Baby” became the backbone of type design. The Type Design aims to spark joy bundled with layers of emotions and has been represented through glass as the form of texture. Artist Vijay Ravi took the approach of representing the word in the traditional form of calligraphy that’d let the custom-type be one of a kind and never repeated.